For SS14, Harvey Nichols has produced an exclusive fashion film titled #NewRules. Collaborating with creative agency Bunker London, and styled by Wonderland Magazine’s Matthew Josephs. Harvey Nichols have certainly made their intentions for the season very clear with this hyper pop meets street goth edit – The style rules have changes.
Featuring Models 1’s Haris, and Premier Model’s Sera and Harry Uzoka (who is fast on his way to being the next big thing), the video cleverly mixes commercial fashion houses with underground sport-luxe brands to create a melting pot of Hood by Air, Kris Van Assche, Neil Barrett, Raf Simons, Saint Laurent, Gareth Pugh, Marc by Marc Jacobs, Balmain, BLACK SCVLE, Givenchy, and KTZ.
Definitely worth watching the video and shopping the edit!