The Evolution Of Uswear…

balenciagaIs it a boy? Is it a girl? No, it’s Gisele… There is one clear trend for mens and womens wear at the moment, unisexual. Long gone are the days of separate shows, campaigns, models and sizes. Today it’s all about sub consciously moving between womenswear and menswear… Welcome to uswear state of mind. Championing the uswear lifestyle since his arrival at Givenchy, Riccardo Tisci has had a huge influence in rolling this new way of designing out, mainly due to the unisex sweatshirt that has quickly become a wardrobe staple among both sexes.

Balenciaga-FW14-Campaign_01But while Tisci casts androgynous models for Givenchy’s campaigns, Alexander Wang has taken it in a different direction for Balenciaga AW14. Featuring Gisele Bundchen after she made a rare appearance on the brand’s catwalk, Steven Klein shot the beautiful model with what looks like her famous long locks apparently shorn and slicked away giving her a masculine edge to her usual girly image.

Balenciaga-FW14-Campaign_04“This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising,” Balenciaga’s artistic director Alexander Wang said of the campaign to WWD. “This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past.”

If Gisele Bundchen can bring out her masculine side, then surely we can all embrace unisexual.


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