Louis Vuitton Trophy

imageI’ve seen some pretty strange things in ‘the fashion world’ like a Chanel chainsaw or a Hermes colouring book… But this one might top them. Linking up for the World Cup, FIFA enlisted Louis Vuitton to design a custom-made case to carry the iconic 18 carat gold World Cup trophy.

With the French luxury house running under Nicolas Ghesquière, it’s current messaging of elegance just doesn’t seem to match up with the casualness of the sport. As unique as the collaboration is, I can’t think of a brand that I would associate less with football.

But I guess footballers deserve Louis Vuitton as well.

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