Carine Roitfeld’s One Woman Mission…

c-roitfeld-harper04Since she started her role in 2012 as Global Fashion Director of Harper’s Bazaar, Carine Roitfeld has been on a mission to expand fashion, to take it to the nether regions of the world. Now two years on, Roitfeld is achieving this by creating fashion portfolios that the editors of all 30 Harper’s Bazaar editions around the world can use.

memo-c-roitfeld-harper02With her biggest project for Harper’s Bazaar to be unveiled on August the 19th, Roitfeld’s latest portfolio of 19 images all shot by Sebastian Faena, with creative direction by Stephen Gan boasts a list of well-known women referred to as “Icons” including Carolyn Murphy, Lady Gaga, Lauren Hutton, Linda Evangelista, Cindy Crawford, Claudia Schiffer, Mariacarla Boscono, Lara Stone, Joan Smalls, Stephanie Seymour, Isabeli Fontana, Laetitia Casta, Monica Bellucci, Gigi Hadid, Brooke Shields, Eva Herzigova, Iman, Stacy Martin and Penélope Cruz all wear some form of fishnet stockings.

“This is a portfolio I’ve been dreaming of wanting to do even over my 30 years in the business,” said Roitfeld to WWD. “You need a magazine that has big shoulders for such a project.”

memo-c-roitfeld-harper01This project also marks the first time her work has been a cover of Bazaar US, but in typical Carine fashion, she scores not just one but three newsstand covers for the American edition with Lady Gaga in a pink tweed Chanel jacket, hat and skirt combo that Roitfeld herself cut shorter — after receiving Monsieur Lagerfeld’s blessing, original supermodel Linda Evangelista incased in a cocoon of Comme des Garçons knits, and Penélope Cruz wearing Dior.

memo-c-roitfeld-harper03“I think it’s a genius idea to give one editor the ability to do one story — exactly 17 pages — total freedom for the choice of the photographer, the models, the choice of the clothes. And, the same story, we give to 30 countries at the same time,” Roitfeld told WWD. “It’s the reason why I accepted. It’s not because I wanted to do more stories or it’s not like I wanted any revenge against Condé Nast. It was just something very interesting that I had never seen before.”

And it’s exactly what she has done, taken new voices and creatives from the industry and introduced them to international Harper’s Bazaar readers that never would have known about them before, mission accomplished.

hbz-carine-september-issue-15-xl

hbz-carine-september-issue-03-xl

1 Comment

  1. August 5, 2014 / 9:43 am

    Love Carine!

Leave a Reply