I have to admit, I couldn’t wait for the return of Hedi Slimane’s aesthetic to the fashion world after he was announced as the new creative director of Saint Laurent in 2012. After all this is the man that convinced not only the world that eating was overrated but Karl Lagerfeld to diet and lose 42kg just to fit into one of his Dior Homme suits. Hedi Slimane just knows best.
But while everyone suspected that Hedi Slimane’s legion of emaciated boy models would trickle down through the industry once again now that their master had returned, it seems that not everyone wants to give up food or muscles that easily.
Thanks to Italian brands like Versace, Dsquared2 and Dolce and Gabbana, the muscle man has been able to survive and ultimately find a place once again on the catwalk and in campaigns. And if you needed anymore proof that pecs are in and collarbones are out, then check out the AW14 edition of L’Officiel Hommes Singapore.
Featuring models Matthew Terry, Brian Shimansky, Henrik Fallenius, Alexander Johannson, and Brad Alphonso throughout the magazines all in various stages of nakedness, they all have one thing in common, muscles. So does this mean that the skinny cut is over or do these models actually have to be naked because they simply can’t fit into fashion? Whichever it is, I don’t think anyone is complaining about the view…