After muddling around with teenage socialites and reality TV stars for the last few seasons, Givenchy has made not only the smartest but also the chicest move for SS15 by casting Julia Roberts as the face for the new season. Tapping into the more classic side of the French fashion house, Riccardo Tisci dresses the American actress in a signature Givenchy silhouette to make her look “more intellectual, more serious, more pure” for the campaign. And that she does thanks to the Italian designer and his frequent collaborators – photographer duo Mert & Marcus for making the striking actress fit Givenchy and not Givenchy fit her… Perhaps this might even be the smartest and chicest move Tisci has made in his decade at the helm of Givenchy.
Totally with you here, wise move. I think the last few seasons’ waning sales have been a lesson learnt. Onwards and upwards.