Pursuit Of Youth

No matter where you turn, fashion is obsessed with youth. In an industry where we use children to sell products to grown ups, it seems odd that the brand’s chosen spokesperson probably can’t afford the product that they’re promoting. But since the backlash in 2011 when Marc Jacobs cast a 13-year-old Elle Fanning for his label and Miuccia Prada cast a 14-year-old Hailee Steinfield for the Miu Miu campaign, there seems to be a new crop of models who are of age but don’t look it.

filip hrivnak underwearTake Slovakia born male model Filip Hrivnak. Not looking a day over 15, the ‘boy model’ has quickly made a name for himself after Mert & Marcus cast him in the infamous Versace chaps AW14 campaign. And while he does look fantastic in the campaign, he isn’t exactly the stereotypical Versace model – bronzed, musclebound and sensual.

filip hrivnak underwearAnd although it isn’t as severe as Marc’s or Miuccia’s casting, why are we using a half naked boyish model in order to sell product to full grown men who can actually afford Prada like in the fourth issue of Blue Paper magazine? When did children suddenly become the ideal of beauty?

See the latest Fashion Loves Ass Shoot.

filip hrivnak underwear

filip hrivnak underwear

filip hrivnak underwear

See the latest Fashion Loves Ass Shoot.

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