Muscle Madness

When Moschino released their campaign last season, most eyes weren’t on the clothes but on up and coming male model Sergio Carvajal. Flat on his back in a pair of underwear from Jeremy Scott’s debut collection for the Italian house, no one knew just how much the Spanish model’s career was about to blow up. Continuing his rise, Sergio gets up, close and personal for SS15 with photographer Alejandro Brito that sees him really getting comfortable/naked by stripping down and exposing his godly figure much to the consumers delight for a shoot that can only be described as ‘fashion beyond credit’ due to its actual lack of clothing. But while he might not be selling clothing, the newcomer seems to have no issue at all with selling himself. Although consumers will be buying him, will luxury brands want to invest in someone who has already made themselves so attainable?