After being announced by Giorgio Armani back in December as the face of Emporio Armani SS15, Calvin Harris continues his role modeling for the iconic Italian brand beyond jeans, watches and eyewear… By stripping down and becoming the face of Emporio Armani Underwear. Described by Signor Armani as “A truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, but this creates a more sincere and engaging bond with the public.”
Although Harris might not be a model, he certainly does have the look to pull off the campaign and his clothes – ultimately giving Justin Bieber and Calvin Klein a run for their money as the celebrity underwear ambassador and brand combo of the season. So while the marriage of celebrates and underwear brands is nothing new (think of David Beckham, Marky Mark, and Jamie Dornan), Harris and Armani manage to pull off what very few of these in the past have failed to do, actually feel sexy. Although it isn’t a musical one, it looks like Calvin Harris might have another hit on his hands.
See the latest Army Boys… shoot.