Fashion and sex have always gone hand in hand, it seems like brands use more skin than clothing to sell their products these days. While there is a very fine line between showcasing sexy and showcasing vulgarity, very few brands unfortunately have mastered this balancing act. Dancing this fine line since his arrival, Olivier Rousteing has transformed Balmain from a French rockstar brand into a worldwide hyped up sex machine.
Continuing to up the sex factor for SS15, Olivier Rousteing stars on the cover of Tetu Magazine this time baring himself as much as what he requests of his models who he also styles for a matching editorial. Featuring an array of half dressed and half desirable members of the ‘Balmain Army’, Rousteing continues to walk the fine line with his gang of scantily clad models including Ryan Tift, Kelie Santos, Louis Steyaert, Miro Slav, Romeo Caminos and Xavier Serrano.
And while this might be the future of Balmain, it seems that the amount of sex that Rousteing continues to shove down our throats exposes his lack of knowledge when it actually comes to sex. Perhaps it’s time for him to have a refresher course in sex education.
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