Fashion and sex have always gone hand in hand, it seems like brands use more skin than clothing to sell their products these days. While there is a very fine line between showcasing sexy and showcasing vulgarity, very few brands unfortunately have mastered this balancing act. Dancing this fine line since his arrival, Olivier Rousteing has transformed Balmain from a French rockstar brand into a worldwide hyped up sex machine.
Continuing to up the sex factor for SS15, Olivier Rousteing stars on the cover of Tetu Magazine this time baring himself as much as what he requests of his models who he also styles for a matching editorial. Featuring an array of half dressed and half desirable members of the ‘Balmain Army’, Rousteing continues to walk the fine line with his gang of scantily clad models including Ryan Tift, Kelie Santos, Louis Steyaert, Miro Slav, Romeo Caminos and Xavier Serrano.
And while this might be the future of Balmain, it seems that the amount of sex that Rousteing continues to shove down our throats exposes his lack of knowledge when it actually comes to sex. Perhaps it’s time for him to have a refresher course in sex education.
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So true 🙂
I actually really like this editorial, the clothes and lighting is superb. It could have been worded differently however, as the clothes speak for themselves.
Not a fan of his cover though. Still, at least it didn’t contain a Kardashian. We can at least be thankful for that.
I don’t mind the editorial, I think the mood of it softens the excessive sex… But for me, the entire Balmain aesthetic is built on a misunderstanding of what ‘sexy’ actually is.
Agreed. I think they should stick to the rock star aesthetic…