If you look into any luxury closet you will see one fabric repeated time and time again, wool. Natural, biodegradable and renewable, the humble fabric has stood the test of time and remained an industry favourite for centuries. Continuing to embrace and celebrate the classic fiber, The Woolmark Company was set up to promote and celebrate outstanding worldwide talents for their merino wool creations like past crowned winners Yves Saint Laurent and Karl Lagerfeld. Selected by a judging panel including Victoria Beckham, Paul Smith, Angelica Cheung, Franca Sozzani and Steven Kolb who are masters of luxury themselves, this year’s winners Public School for menswear and MPatos for womenswear have had their journey captured and detailed in a fantastic short film called Behind The Prize. Check it out for yourself to see what the likes of Paul Smith or Victoria Beckham are really looking for in the industry right now. Could it be you?
