Sustainable, eco-friendly, going green, all words that have plagued fashion over the last couple of years and demanded that the industry stand up and take accountability for the effects of the speedup merry-go-round of fast fashion that has customers demanding more collections, more collaborations and more exclusives all without any delays. While the industry and the consumer is still reluctant to clean up its act and commit to eco-concious purchases, perhaps it is time to think outside the box of what we consider ‘eco-friendly’ to help entice them.
Take sustainability for example, what one might originally scoff at, what could simply be more sustainable than an impeccably crafted Prada bag (it is green after all)? Although I’m not a consumer of disposable fashion, but I do consumer a lot fashion and have to take responsibility for the part I have played which is why I make a conscious effort to purchase products that are durable, clean and modern helping them to stand the test of time instead of trend lead pieces that only last 6 months. After all, a Prada bag is for life, not just for the season!