At this point in my life I’ve seen my fair share of nudity, especially in fashion campaigns and editorials! Sex sells, we all know it but does it actually work? When was the last time you saw an editorial featuring a naked model trying to balance a bottle of fragrance in one hand and their dignity in the other and thought I need to get some Calvin Klein Eternity… So while the latest shoot in Cosmopolitan magazine titled Models + Bottles featuring River Viiperi, Kevin Johnson, Kerry Degman, Tyson Beckford, and Nick Bateman drags the tired ‘sex sells’ concept out for one more ride, at least it feels genuine and not smothered in that ‘sensual’ nonsense that fragrances are meant to make us try and feel, it’s just what it says on the label – models with big bottles. And that smells of success.
See the latest Spring Into Action… shoot.
See the latest Spring Into Action… shoot.
