I’m lost. Where are we and how did we get here? Fashion has become so speed up that in the last two weeks we have had presentations and runway shows for Pre 17, SS17 and Cruise collections that even I can’t understand or remember what season we are viewing or in… So how can we expect customers to know?
What is even more puzzling is that brands that are known for producing continuity product are now cleverly also releasing seasonal product to help drive sales and continue to peak interest like the incredibly successful Charlie by Matthew Zink who also produces capsule collections as well as resort and pre collections.
Releasing their new season campaign featuring male models Diego Miguel and Trevor Signorino wearing a range of this seasons offerings from underwear to swimwear, Charlie by Matthew Zink shows why the mens underwear market has boomed in recent years and why he is at the front of the pack. So while I might be lost and not know where I am, it’s easy to see where Charlie by Matthew Zink is and how they got there, regardless of whatever the season is, the customer knows what they want.