More Than Muscle…

Forget about Justin Bieber, and move aside Cameron Dallas, Calvin Klein have released (and revised) their new season #MyCalvins campaign which sees their ‘image’ elevated from teenage social media tweens (even though it still does feature muscle bound male models) by enlisting credible luxury fashion icons like Grace Coddington and Kate Moss… All perhaps in the lead up to rumoured Raf Simon’s arrival at the brand? Either way, I’m glad to see Calvin Klein move forward from just the typical hunky footballer like James Rodriguez and reconnect to the figures of their past like Grace Coddington who can help drive sales and interest of CK products that aren’t from the underwear department.

See the latest Sailor Boys shoot.

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

calvin klein mycalvins FW16

See the latest Sailor Boys shoot.

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