If you look back two years ago, you can see fashion was obsessed with one thing more than Cara Delevingne – Normcore. Whether they were embracing it out of obsession or fear, the industry couldn’t stop obsessive over the humble sweatshirt but like most obsessions, today it seems to have faded.Fast forward to now and surely you can see that Normcore has done exactly what its name says, it has become normal. Just look at Vetements, it’s the talk of the town and second to Gucci the brand every fashionista wants to be photographed in. But when did we become so satisfied to just be ‘normal’ and fit in? While I’m someone who is happy to go with the flow, I have no desire to blend in with my surroundings. Why spend your life being what people think is ‘normal’ when you can standout amongst the clones? So now is the time to stand up and stand out…
Printed t-shirt Marni @ Mr Porter
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