They say it’s what’s inside that really counts, but I believe one can argue that the outside is just as valuable. After all, without the right packaging how tempting can a product really be – would you eat a cupcake if it had no frosting? I didn’t think so. So whether it is for a potential job or potential date, our coating helps to sell us before we even open our mouths. Surely that proves that the outside has to be just as good as our centre. But I also believe in not sugar coating things, especially in the modern age when everything feels retouched or artificial. I can’t really think of many things more appealing than honesty. Well maybe except for a Paul Smith coat, like this burgundy style from Oki-Ni with it’s bold neon stipe and classic cut. And when your coating is this good, you don’t even have to open your mouth at all.
Coat Paul Smith @ Oki-Ni, knit Paul Smith, shirt Polo Ralph Lauren, trousers Dries Van Noten, trainers Common Projects