Timing Is Perfect…

I’ve always believed in the saying ‘just because you can talk, doesn’t mean you should’. Why just make noise for the sake of making noise when it doesn’t mean anything? Timing for everything is perfect. Done precisely at the right moment and an action can define a time. Think of any iconic cultural moments in history – a song, a film, a model – each enters the zeitgeist and reaches the ultimate status level all because of the right time and right place. For me right now that just has to be Stella McCartney menswear. After successfully launching her namesake brand in 2001 and conquering the womenswear market, Stella has finally (thank god!) made her move into menswear with her debut SS17 collection, which completely had me enamoured the second I saw it on the oki-ni.com. Inspired by all the men in her life regardless of their age, the eclectic collection offers a range of effortless pieces that reflect the sporty, sharp and playful sides of Stella McCartney. Which just happens to be what my current aesthetic is all about. There is nothing much luxurious to me than effortlessness and ease (hello those knits!), not to mention a sense of humour. And what more could we use in the world in these troubling times than a little humour?

Shop Stella McCartney Menswear now at oki-ni.com

Trimmed cashmere sweater Stella McCartney, trousers Matthew Miller, coat Paul Smith, trainers Garment Projects


  1. March 1, 2017 / 6:26 pm

    a) LOVE the new site design!
    b) literally so excited for the new menswear line!
    c) there goes my March shopping budget…

  2. March 1, 2017 / 11:56 pm

    Ok, I was drawn here from Instagram instead of the other way around as I usually do. Your incredible fashion editorial skills entered a zeitgeist of their own and with that introduction to Stella McCartney’s SS17 for men you reached your own personal ultimate status level as this post was pure poetry. Add pictures of the beautiful collection worn by you and you’ve reached one of the best blog posts in your blogging career. Thank you, Luke! I’ll make sure not to miss Stella during LFWM in June!



  3. March 2, 2017 / 2:02 pm

    So fantastic that Stella McCartney has a menswear line now. You look amazing, I love the color combination on that sweater. The photos are stunning.XX


  4. March 2, 2017 / 4:37 pm

    I absolutely adore how you redesigned your web and love what you wrote about the Stella McCartney collection! You wear it well. I love the colors and the fit. Thank you for your thoughtful reflection on the collection and for your amazing style!

  5. Thai Lam
    March 2, 2017 / 9:27 pm

    Stella McCartney has amazing pieces! I love these details. You never fail to look fantastic!

  6. March 2, 2017 / 11:05 pm

    I absolutely love Stella McCartney and love the jumper! Your writing is so good and the styling is on point!
    Tatyana x

  7. March 3, 2017 / 5:01 am

    Omg in love with this look! You always look so chic and I love reading your blog. Great website in general.

  8. March 6, 2017 / 12:36 pm

    I love that Stella McCartney makes fashion for men!
    You look lovely!!

    xx frank

  9. Martin Ebner
    March 6, 2017 / 10:44 pm

    I totally agree with you here. Timing is everything. I think i mentioned this before but you have a doppelganger wandering around Barcelona. lol

  10. March 8, 2017 / 4:42 am

    I really enjoyed reading this article and I love every little detail in your pics . your style is always at the top buddy 🙂

  11. March 8, 2017 / 11:28 am

    Absolutely agree with you that timing for everything is perfect.
    Absolutely great shooting and your styling!

  12. March 8, 2017 / 11:05 pm

    Love the length of that coat and the stripes on the top

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