Seriously Amusing…

Why so serious? It’s funny how that phrase uttered by Heath Ledger as The Joker almost 10 years ago has penetrated and remained in the zeitgeist since. And while there is nothing funny about the current state of the world, I’m starting to think that fashion could benefit from a little humour. In the past I’ve always been against cartoon elements in fashion – Bambi for Givenchy, Mickey Mouse for Dolce & Gabbana and even Snoopy for Gucci. They just always felt cheesy, gimmicky and most of all pandering to the lowest forms of consumers who want to wear their childhood on their sleeves and have everyone know it. But when you work in fashion it’s easy to fall into a mentality like mine of wanting your fashion a little more serious and subtle. But now I’m starting to think maybe fashion could use a bit of a relief not just from the mundane wardrobe options we are exposed to but from everyday life. Yes credentials are key and the last thing I want to see on a Chanel bag is a My Little Pony motif but in these dark times we could really benefit from a little lightness. Which is probably how I ended up with this playful Gucci bowling shirt from LN-CC featuring Donald Duck in a pirate costume hidden amongst a smattering of sea dragons, crabs and waves. Now surely that is bound to bring a smile to any serious face.

Shirt Gucci, trouser Dries Van Noten, belt Gucci, shoes Common Projects, sunglasses Saint Laurent


  1. May 3, 2017 / 1:36 pm

    Wow buddy, I knew this will be an amazing post and I was looking forward reading it. I really enjoyed it. This shirt is awesome and you are so right when you say that we need to bring brightness into our lives . Perfection all the way buddy

  2. May 3, 2017 / 2:50 pm

    I totally agree with you that I’m not normally a fan of cartoons on designer clothing either but this print is a lot more subtle that it works while still being fun! Love the look as always!

  3. May 3, 2017 / 5:53 pm

    You are like from another planet! I like it so much! Amazing photos and outfit!

  4. Martin Ebner
    May 3, 2017 / 11:52 pm

    I always love reading your opening paragraphs. I agree, fashion could definitely use a little humour. After all “why so serious?” haha

  5. May 4, 2017 / 10:30 am

    I’ve never really been the “sober” fashionista and have loved all quirky collabs (except the latest one with LV x Jeff Koons, I think it’s hideous) and was actually trying this exact shirt on at Gucci last week in London, but it looks a lot better on you than it did on me. I love the Sea Storm collection and I did get a piece of something featuring Donald, but not telling you just what quite yet. 🙂

  6. May 5, 2017 / 12:11 am

    Oh my this shirt is soooo dreamy! ADORE the print and how soft it is. Great styling with sneakers and location is perfect!

  7. May 6, 2017 / 4:22 pm

    I absolutely agree about using cartoons in fashion and do believe that with the current state of the world we could all use a little brightening up. This shirt is definitely the most sophisticated way I have seen this trend utilized ! Superb !!

  8. May 10, 2017 / 1:08 am

    Such a nice outfit, perfect for spring and summer.


  9. May 11, 2017 / 5:16 pm

    Love how subtle this print is but when you notice the detail it creates excitement cuz it’s so recognizable.

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