With the rise over the last few years of sports luxe, normcore and social media, it has become undeniably obvious that athleisure has taken over our lives. It has crept into both our wardrobes and our digital screens making it hard to tell who is actually working our and who is just wearing spandex. When I do enter a gym it feels like it isn’t really about how much you can lift or run but what you are wearing and how many social followers you have thanks to that flexing shot you just posted. Don’t get wrong, I have no issue with any of this, especially the what you wear to the gym obsession. And if you need any further inspiration (and motivation) then take a look at the latest shoot for CR Men’s Book shot by Robbie Fimmano. Featuring male model Matthew Noszka in a variety of poses and outfits showing off his best lifting, balancing and flex skills it makes you think the world might be a better place of gyms were really like this.
See the latest Taking It Off To Cool Off… shoot.
See the latest Taking It Off To Cool Off… shoot.
Imagine working out in Gucci or Calvin Klein! haha. I wish I was at that point already.
-Didier
http://www.didieryhc.com