If there is one piece of fashion that transcends all ages, races, and sexualities, it has to be underwear. Everyone wears the humble designs in some form or another but surely we can all agree that it is the foundations of any outfit. We wear styles that we either want people not to see maybe because the slim us down or styles we want people to discover when they undress us. But while we have been wowed and seduced by marketing campaigns since Calvin Klein caused controversy with Mark Wahlberg grabbing his crotch in the 90s ads, it feels like maybe there is nowhere new for the garment to go. How many more half naked models, how many more homoerotic scenarios and how many more designs can we squeeze out of this product? When the past campaigns are so iconic and ingrained in our minds, do we need to update them and replace them with something that references them so heavily? I don’t think so. The past is in the past and if you can’t add anything new to it why bother diluting something so iconic just to shift a few new products. While having said that, enter in the new DSQUARED2 underwear campaign. Enjoyable as it is, it just seems to rift off of CK’s classic campaigns over the years and deliver up a mashup of CK’s greatest hits. And as great as Jospeh Bruzas and Bram Valbracht look good flexing their bulging muscles, sadly I just ended up spending most of the time reminiscing about Calvin Klein’s past works…
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