Sleepwear, is there any other garment category shrouded in so much mystery as these humble necessities that can do nothing and absolutely everything to inthralls us? What we wear between the sheets has evolved over time from specifically designed luxury items to simple undergarments every time catching our eyes. But while we used to keep our preferred attire under lock and key, thanks to social media channels, our choice of everything from eye creams to underwear is now highly shareable every waking moment.
Which is maybe how the humble PJ has excelled beyond the bedroom recently thanks to this new found exposure and appreciation. Like how gymwear before it seeped outside of the workout room into our closets and everyday life, pyjamas have evolved and started to take over our wardrobes (just look at Beyonce in APESHIT) as everyday clothing. As someone who isn’t a stranger to wearing PJs as daywear, I especially can’t think of anything better to wear during these long hot summer days that is as comfortable and breathe-able as a Desmond and Dempsey style. And when the product looks this hot, how can you not take them beyond the bedroom for all to see.