Fashion shows can be a funny thing, a spectacle of mixed emotions. While in a state of enchantment at the beautiful garments being paraded in front of me, I also have that snap back to reality moment where I start to remember that I have bills to pay and debate where could one even wear those pieces, it’s not like you are ever going to come in contact with a space rocket (sorry Chanel). Although this disconnect from reality can sometimes conjure up beautiful fantasies, it can ultimately leave us feeling removed from that once desirable item. But sometimes fashion moments are meant to be. Although beachwear is usually absence from mens fashion shows (unless it’s just there as a ploy for some male model to show off his 6 pack), every now and again it pops up and presents itself as desirable and realistic resort wear like in the SS19 show from French fashion designer Jacquemus where he showcased his offering of shorts and speedo like briefs in their natural habitat -the shoreline of Marseilles. Fast forward 9 months later and I find myself walking along the coastline of Lady Elliot Island in Australia knowing that there was only one clothing option for the day, a brightly coloured knitted (and fitted) polo shirt from Jacquemus that would pop against crystal clear water and white coral littered beaches. But not just because it it stood out so well against the backdrop, but because it also blended in so well to a location that felt so natural and authentic to its seaside aesthetic. If only life could be a beach, then I’d never have to take it off.


Knitted polo Jacquemus, trousers Marks and Spencer, sunglasses Saint Laurent, sandals Teva

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