When things get complicated or aren’t going to plan, it can sometimes be best to stop and start again, a clean slate if you will. Well that always seems the best way in fashion, designers love to go back to their roots or revisit archives when their canvases (or brand’s output) is getting too mucky or diluted. Well now DSQUARED2 have done just that but literally for their 2021 Jeans Campaign. Featuring male models Joshua Cummings and Cypress Hayunga captured by the iconic Steven Klein, the boys are soaked head to do while wearing the original D2 Denim. Over the top? Not really. Uncomfortable? Most definitely (wet denim is never a practical choice). Not that it matters though when these boys scrub up so well.
See the latest Boys of Summer…
See the latest Boys of Summer…