Going Logo…

With the recent revivals of fashion houses like Gucci, Balenciaga (post Wang obvs) and Louis Vuitton over the last few years, the power of brand iconography has has proven to be more important than ever. While brand history is good and looks nice in a press release, sadly the modern young customer simply doesn’t care what that brand did 10…
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Privacy Voided…

Privacy, that along with time must be the ultimate luxury for mankind. While we don’t really have a choice with time and have fast it slips away, we do with privacy. We can control how much we want to show the world but with the rise of social media we seemed to now be incredibly eager to overshare. How many…
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Feet First

If there is one thing I live my life around, then it has to be clothes, in fact I live more around image than just clothes. I even pick the food I’ll eat that day based around what I’m wearing as we all know cheese burgers and cashmere do not mix. But I have to admit, while I’m super controlling…
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I’m Torn…

They say in a divorce, it’s the children that really get hurt. They are the ones who really suffer as they are pulled from both sides with demands to show their support and loyalty. While I’ve never experienced the effects divorce has as my parents are still happily married, we have all been in situations where you feel you are…
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The Wait…

Instant. Is there truly one word better to describe the current generation’s mentality? Literally living their lives for instant gratification where they have to have everything on demand. The very notion of having to wait is an instant turn off because they have for too long been offered, promoted and marketed products that remove something as unless and unnecessary as…
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