Making Scents…

After working in the fashion industry for 10 years, I’ve seen more than my fair share of sexualized campaigns (any and everything Tom Ford has ever produced) to last me a lifetime. But the the most offending factor is that they all seem to use the same message – ‘sex, now that I have your attention, look at my delightful…
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Shia Got Style?

Probably the last name you would expect to be associated with fashion, but it seems Shia LaBeouf has become an unlikely style icon. Known for his fuss free approach to clothing, the actor has been embraced by lover of the normcore trend thanks to his unconventional dress sense.
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Alexander Wang’s Athletes…

Just when you think the Alexander Wang for H&M circus was over, they have gone and released a film featuring supermodels being super heroes. Following on from the endless promotion of editorials, campaigns, look book previews and catwalk show, Alexander Wang now presents a campaign film
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Rise Of The Robots…

Thanks to both industries feeding off consumers constant desire for the must have latest version of a product, technology and fashion have always gone hand in hand. From man made fabrics like spandex to live streaming of runway shows,
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Enter The Battfield

If there is ever a season to be a warrior, Winter is the one. As a battlefield of wind, rain, snow and carbs, one must be the perfect Winter warrior to avoid the elements and temptations of the comfort months.
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