Fashion is a fickle thing, just when you think something is out, it suddenly recycles itself and reappears as a new trend once again. While the sports luxe and casual wear trend have evolved beyond just being a phase to an actual lifestyle,
For his AW14 runway show, Karl Lagerfeld created a Chanel supermarket by recoding the labels of an estimated 500 everyday products into ‘Chanelspeak’. The megastore under the sign of the double C offered a glimpse into what Monsieur Lagerfeld believes the everyday Chanel woman is, an everyday woman.
